So, I dated a girl many years ago who had thick, dark hair, and getting ready meant allotting the necessary time for her to dry that hair. She would stand there forever. She hated it, I hated it, (though, that’s not why we broke up). When I saw this product, the first thing I thought of was my ex gf. I bought her one for Christmas and her report back was that it was a lifesaver, (well, at least a timesaver). Now she can apply makeup during that drying time. It’s made her whole getting ready routine twice as productive. I assume she can use it to help style her hair, too, but I know for her, it’s all about being able to multi-task.